|
Features |
ValueCard Systems |
Typical Remote
Database Systems |
Paper
Gift Certificates |
|
Transaction and Service Fees |
No Transaction Fees |
25¢ - 35¢ per Transaction |
None |
|
Card Initialization Fees |
None |
25¢ - 40¢ charge for initially
issuing a card |
None |
|
Hardware costs |
ValueCard reader included with
system |
Monthly rental fees |
None |
|
Reporting Capabilities |
Not applicable... included in
the software |
Monthly reporting fees |
Unable to run reports |
|
Fraud |
None |
None |
5 to 10% fraud rate |
|
Remaining Value |
Stays on card |
Stays on card |
Cash refund |
|
Marketing Tool |
Card is carried in wallet,
reminding customer to visit your store |
Card is carried in wallet,
reminding customer to visit your store |
None |
|
Sales Tool |
Gift card sales are usually
double that of gift certificates |
Gift card sales are usually
double that of gift certificates |
None |
|
Professional Image |
Gift cards are customized with
your logo and information |
Gift cards are customized with
your logo and information |
Paper gift certificates are
outdated and seen as less professional |
